Market Study of Sales Potential for Yarns & Fabrics in Bangladesh, Cambodia and Vietnam

Blog Single

Project Info:

  • To Study the potential for selling yarns & fabrics in these countries
  • To identify key customers
  • To propose a Market Entry Strategy

Activities Performed

  1. Identification of target audiences to be approached (Potential customers, fabric manufactures, trade associations, Government agencies & other stakeholders)
  2. Desk research at the country level and analysis using various tools (including PESTEL, Portor’s Five forces, SWOT etc..)
  3. Field Research to meet stakeholders with the questionnaires.
  4. Compilation & Analysis of the Data collected (both quantitative & Qualitative).
  5. Draft Report presented
  6. Final Report submission including Market Entry Strategy